What Information Do We Collect?
When you visit Burston.com you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Web site use information collected on an aggregate basis as you and others browse Burston.com.
1. Personal Information You Choose to Provide
You will provide us information about yourself when you set up an account on Burston.com, register for email promotions, or purchase items through Burston.com. This data collection can include such personally identifiable information as name, company name, address, phone number, email address, and credit card information. You may also provide additional comments via the Shopping Cart or the Contact Us page.
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses.
2. Web Site Use Information
Similar to other commercial Web sites, Burston.com utilizes a standard technology called “cookies” (see explanation below, “What Are Cookies?”) and Web server logs (“Log Files”) to collect information about how Burston.com is used. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at Burston.com, and the Web sites visited just before and just after Burston.com. Personally identifiable information is not stored in these cookies.
How Do We Use the Information That You Provide to Us?
Broadly speaking, we use personal information for purposes of administering and expanding our business activities, providing customer service and making available other products and services to our customers and prospective customers. Occasionally, we also use the information we collect to notify you about important changes to Burston.com, new services and special offers we think you will find valuable. You have the opportunity to opt-in by signing up to join our email list. You have the opportunity to opt-out any time you receive an email from us by using the link provided at the bottom of the email communication. You also may notify us at any time if you do not wish to receive these offers by contacting us.
Communications from Burston.com/Choice-Opt Out
If you register on Burston.com or purchase any products from Burston.com you can expect to receive an order confirmation email and/or tracking information. If you have registered with Burston.com, you may receive any of the following communications: updates, product information, alerts. From time to time we may need to send critical service updates from Burston.com. You may not opt-out of receiving these critical service updates. At any time you wish to change your preferences for receiving communications from Burston.com you may do so by contacting us.
What Are Cookies?
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a Web site, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each Web site can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a Web site to access the cookies it has already sent to you, not the cookies sent to you by other sites.
How Do We Use Information We Collect from Cookies?
As you shop on Burston.com, Burston.com uses its cookies to differentiate you from other shoppers so your shopping cart is only available to you. Cookies, in conjunction with our Web server’s log files, allow us to calculate the aggregate number of people visiting Burston.com and which parts of Burston.com are most popular. This helps us gather feedback in order to constantly improve Burston.com and better serve our customers. Cookies do not allow us to gather any personal information about you and we do not store any personal information that you provided to us in your cookies.
Sharing Information with Third Parties
We do not share your personal information with third parties.
We use third parties to maintain Burston.com, perform our credit card processing and provide email services on Burston.com. When you purchase a product from us, our credit card processing company will facilitate the transaction. An email service provider will provide our email services. Web site management companies will maintain the functionality and design of Burston.com. We will share billing and email information as necessary to third parties to provide these services. These third parties are prohibited from using your personally identifiable information for any other purpose, including their own marketing purposes.
Notice of New Services and Changes
Occasionally, we may also use the information we collect to notify you about important changes to Burston.com, new services and special offers we think you will find valuable. You have the opportunity to notify us of your desire not to receive these offers at a later date by contacting us.
How Do We Secure Information Transmissions?
The security of your personal information is important to us. When you enter sensitive information (such as credit card number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL) 128 bit encryption services. Pages utilizing this technology will have URLs that start with HTTPS instead of HTTP. Please contact us if you have any questions or concerns.
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
If you have any questions about security on Burston.com, you may contact us.
Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email.
How Can You Access and Correct Your Information?
You can update your registration information online under Account Information. You may also request access to all your personally identifiable information that we collect online and maintain in our database by contacting us.
We may disclose your personal information if required to do so by law or subpoena or if we believe that such action is necessary to (a) conform to the law or comply with legal process served on us or Affiliated Parties; (b) protect and defend our rights and property, Burston.com, the users of Burston.com, and/or our Affiliated Parties; or (c) act under circumstances to protect the safety of users of Burston.com, us, or third parties.
What About Other Web Sites Linked to Burston.com?
Burston Marketing, Inc.
52950 Frederic Drive
Elkhart, IN 46514