With the re-introduction of the Camaro, General Motors was looking for a solid partner to help them in the repositioning of the 5th generation Camaro as a modernist sports coupe rather than a revisionist pony. Based on the past success of the HUMMER, Corvette and Solstice programs, GM felt confident that Burston could take their vision for Camaro and make it a reality. To capture the momentum being created by the long-awaited Camaro rolling off the assembly line in March 2009, Burston immediately created a web site and selected a core group of products for the Camaro’s launch. The program was further promoted with ads in Camaro newstand magazines and Camaro forums online. As the program grows, Burston continues to work closely with GM’s brand management team to reinforce the Camaro brand’s best qualities: Lean. Nimble. Iconic. Dynamic.